Small Business Saturday 100 announced | Guardian Small Business Network

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A children’s hula hoop instructor, an English countryside tearoom, and a business on a mission to reverse the decline of the honeybee are just a few of the 100 firms to be championed in the 100 days before Small Business Saturday.

Now in its fifth year in the UK, Small Business Saturday will promote one business per day on social media, in the run-up to its annual event on 2 December, 2017. Last year, the campaign also invited the 2016 group to a reception at 10 Downing Street, hosted by the minister for small business, Margot James.

Small Business Saturday was introduced to encourage spending with small, independent firms and is seen as the antithesis to Black Friday and Cyber Monday, which predominantly benefit larger stores in the run-up to Christmas. In 2016, customers spent £717m on the day, an increase of 15% on the year before.

Miles and Mia



Miles and Mia inspired the books created by Michaela Alexander. Photograph: Miles & Mia

The 100 businesses include specialist nutrition consultant Rosie Letts in Bristol, Miles & Mia, an award-winning range of children’s books inspired by two children who asked founder Michaela Alexander why there weren’t books with characters that looked like them, and Plan Bee, which works with businesses to adopt beehives and bring communities together through beekeeping projects. There’s also John Parnell, who runs hula hooping workshops, pregnancy healthcare platform WellVine, and Leadenham Teahouse, which is situated in the village post office.

Michelle Ovens, director of Small Business Saturday, says: “[The campaign] has really captured the hearts of communities and it gains in traction year on year. This is not just because it’s a nice message, but because everyone gains from it: small businesses are getting new customers and revenues, customers are meeting new businesses that offer great service, great value and [are run by] local people who know your name when you walk through the door. It is not altruism – communities and the economy benefit when small businesses are better supported.

“[Each year], we look for businesses that represent the best in British business. We look for geographical spread – from the north of Scotland, to the tip of Cornwall. We look for a range of business models, including high street and digital.”

As well as the promotion of the winning 100 on the Small Business Saturday social media feeds, many of the businesses from previous years have since worked together, or kept in touch through the network. Rebecca Neal, who runs Wheels4dogs, says she’s looking forward to meeting like-minded entrepreneurs. “Working on your own as a sole trader can sometimes feel a bit lonely so this opportunity to engage with other small businesses is great.”

The Small Business Saturday 100

A City Law Firm
A Hume Country Clothing
Absolute Physio
Airpix Aerial Images
Alan Browne Landscaping
Anja Potze
Any Old Lights
Beach Schools South West
Belhaven Bikes
Block and Bottle
Blue Moose Kitchen
Bourgeois Boheme
Breakout Manchester
Business Comparison.com
Calm Treatment Rooms
CeCe & Me
CineMerse
Cloud 9 Gallery
Crafted London
Create Gift Love
Crown Lane Studios
Dreamee Teepees
Driving Miss Daisy
Durham Hens
East Village
Enso Martial Arts
Evo Supplies
F&M Hairdressing
Fitzgerald Jewellers
Giovanni’s Restaurant
Green & Blue
GRN Sportswear
H Atkinson & Sons
Helmsley Wines
Idle Pig BBQ
Inclusion Archery
Ingleby Pet Supplies and Dog Grooming
Integrity Accountancy Services
Ipswich Town and Waterfront
ItsSo Travel
JDR Branding
Jengers Craft Bakery
Jo Macfarlane
Jonzara
JuLu The Laundry Ladder
Katie Cardew Illustrations
Kerry Newell Wildlife Artists
Kuvrs
Leadenham Teahouse
Liz Drury Voiceovers
Love my Cleaner
Made in Nottingham
Meemoobaby
Miles & Mia
Mooch Gifts and Home
Natural Beauty Sleep
Naturally Social
NEMI
Next Steps HR
Number 29
Obby
Odin Events
One Minute Briefs
Owl and Monkey
Painted by You
People First Mobility
Phoenix Arts Club
Pink Spaghetti PA Services Chester and North Wales
Plan Bee Ltd
Popagami
Purpol Marketing
Radbooster
Red Door Studios
Reinvent – Rosie Letts Nutrition
Revival
Ruth Mary Jewellery
Secret Hamper
SJM Electrical Services
SL Social
Smoky Brae
Social BeeNI
Southern Cygnet Swim School
Splitscreen Coffee Company
Stand Up Paddle Board UK
SteampunkCoffeeMachine
Sublime Science
The Avenue Cookery School
The Business Womens Network
The Eyebrook Gallery
The Hoop Guy
The Norfolk Deli
The Pilates Foundry
Tillycroy Support services
Time to Float
Tipple Tails
Toyville
WellVine
Wheels4dogs
Wild Elements
William and Tilda
Zeamu

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